top of page

Dunkin' Donuts layout

This project was an informative poster about Dunkin' Donuts using a minimalist style and selective color. For this project the actual color was in the background with black and white highlighting the important information on the page. I chose orange for the color because it is one of the main colors of the Dunkin' Donuts branding.  The pop of white in the text draws your eye to read it and then the pop of white as well as the contrast in the image of the donut draws your eye towards that, highlighting the main focus of the company. I did not want to use much black in this poster because I thought that the white against the orange color would create more contrast and draw the eye in a way that black text wouldn't. The black text was also a little bit harder to read and I wanted full legibility for the viewer.

bottom of page