This project was a two-page, minimalist spread covering MAC cosmetics. This layout used selective color to guide the viewer's eye. The left page uses the color as the background, with the white in the text highlighting the information while the right page uses the color in the image to guide the viewer's eye to it. I chose to use a swatch of their most famous lipstick color, "Ruby Woo" as my inspiration for this layout. I used the color as my selective color and used the swatch as my only image. I chose not to use an image of one of their models because I wanted to embrace their slogan of "All Ages, All Races, All Genders." With just the makeup on display, anyone can imagine themselves in it, while a model can make the viewer feel as though they need to be that age, race, or gender to be able to wear the makeup.