For my posters I wanted a mix of ones that conveyed a good amount of information and those that give quick facts. The challenge was how to give enough information while still keeping it legible and making it easy to read for someone in a hurry. I also wanted to include graphics that caught the eye but did not distract away from the text, so i created my own simple graphics of various period products. I found it much easier to get the look I was going for by creating my own rather than using stock images or clip art designed by others. I tried to keep the posters cohesive by using the same imagery and the same basic layout of the pink or blue background and the slogan with the nonprofit logo at the bottom apart from the diptych posters where the slogan becomes the main message.
Period Poverty Campaign
The Period Poverty Project was a semester long project in which I chose an issue to cover, period poverty, a group that represented that issue, PERIOD, and created informational materials to bring attention to the issue and the group. I created six posters, four billboards, two newspaper ads, two yellow pages ads, a brochure about period poverty, and a brochure about PERIOD.
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Period poverty is the lack of access to menstrual products, hygiene facilities, or education that can negatively affect the daily lives of those who menstruate, from causing them to miss school or work, to impacting their health. PERIOD is a youth-led nonprofit that aims to eradicate period poverty through service, education, and advocacy.
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For the branding I used for this campaign, I chose a color scheme and fonts that were feminine and bold. I used a light pink as well as a light turquoise to compliment it. I chose the fonts "Sweet Purple," a thick handwritten font with feminine flourishes, and "Wildy Sans," a thin handwritten font I felt contrasted the other quite nicely. With such a personal issue I thought that a handwritten font brought a personal touch. I also used simple graphics that I drew myself to fit that idea as well. For an issue that largely affects women, especially young girls, I wanted to make sure to include elements that were feminine and cute.
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Throughout each piece I include the slogan I chose for this campaign, "Change the Cycle." I wanted it be a play on words meaning change the cycle of period poverty as well as giving a nod to the idea of the menstrual cycle and how ending period poverty will change those who menstruate's cycles for the better.
Brochures
The first brochure is on the topic of period poverty. It gives information about the issue itself, how and why it happens, and ways that one can help eradicate it. I wanted this brochure to be interesting in a way that the viewer would want to keep flipping through it. I decided to make the outside flaps look like the wrapper of a pad while the inside two would look like the shape of the pad itself. If it were to be printed, the pad shapes would be cut out in the shape of the pad. I kept the same color scheme as the posters to better fit with the campaign.
The second brochure is about the PERIOD nonprofit. Instead of the colors I used for my campaign I chose to use the colors that they use in their branding on their website which is a bright red alongside a black, white and gray theme. For my headings I chose a font that was similar to the one they use on their website and in their logo. For the imagery I chose a black and white image off of their website that represented the work they do. As an accent I used the period motif they use in their logo along the top and bottom borders as well as in accents throughout the piece.
Newspaper and Yellow Pages Ads
Although printed advertisements such as those in newspapers and phone books are less popular now, many campaigns still use them to reach a wider audience. I wanted to make advertisements that would catch the viewer's eye even as they are quickly scanning through the newspaper or phone book. I used the bold organization name alongside an easy to read, quick bit of information for optimal readability for someone who is quickly scanning through. In the newspaper ads I used color, but because it can get quite pricey for someone to use color in a phone book ad, I chose to go mostly black and white.
Posters
Billboards
The billboards were the element of the campaign that I struggled with the most. With such a large size and awkward shape it seemed impossible to communicate my ideas effectively. I needed it to be able to be read as someone drove by so it needed to be to the point content-wise and large enough to read. I decided to make two simple ones that just conveyed the idea of the campaign with the slogan and the issue and two giving a quick fact about the issue. They all include the website and name of the nonprofit for anyone who wants to be able to do more research as well.