This project was the branding for a fictional company, Hole-y Moley Piercing Studio. The identity of this brand is edgy, unique, loud, and exciting. I chose to use a literal illustrative logo of a mole that is literally "hole-y" with many piercings. I thought that this logo would be "unique" and "exciting" to fit with the brand's identity. I chose to stick with a black and white color scheme to fit with the "edgy" identity of the brand. I also chose a bold, graffiti-like font, Ghoust, to fit with the "loud" part of the brand's identity. I chose American Typewriter as the sub-font because I felt that it was a little edgy and unique as well.