This project's intent was to use selective color in a minimalist 2-page layout to highlight German knife company, Wusthof. I chose to use the red color that is in their logo throughout the layout to guide the viewer's eye through the text and around to the most important element: the knife. The red also plays on the idea of "Defining the Edge," their slogan, because it is a bold and cutting edge color. I also wanted each page to be composed similarly, with the shape of the model and design elements on the left following the same path as the test and the logo on the right. The company name at the bottom also mirrors the white space below the picture as well to maintain a minimalist layout.