Lemon Drop Tea Shop Branding
The goal of this project was to create a logo and brand identity for a company of our creation. My company is the Lemon Drop Tea Shop, a tea shop that aims to bring a fun, energetic, carefree, and bright atmosphere to new and seasoned tea drinkers. With my logo design I aimed to create a logo that brought together the elements that embody Lemon Drop Tea Shop. I created 6 logos all together. An initial logotype logo, a product/service logo, a literal illustrative logo, an abstract logo, a logotype logo, and a final logo that combined the product/service logo with the logotype logo. I used the font, Paisley, for my initial logotype and logotype logo and as the main font for my branding system. This font is fun and the handwritten nature brings a carefree aesthetic. I combined it with Avenir for the logotype and that font became the secondary font for my branding system. This font is very unfussy and fits with the brand's carefree aesthetic as well. For my imagery in my other logos I focused on elements relating to lemons as well as tea. My final logo brings together the elements of a lemon as well as a tea bag in a way that is fun and whimsical. I felt that this was very on brand for the company combined with the logotype.
Logo
Branding Manual
After creating the brand and the logo design for that brand, the next step was to create the Brand Manual. This manual was created from a template provided for the class. In the manual I highlight more information about how the logo should be used and in what colors to use it in. I also highlighted the color systems, both primary and secondary, for the Lemon Drop Tea Shop. I also include the brand's manifesto and highlight what the brand stands for. At the end I include examples of images that fit the corporate identity as well that can be used or similar images can be used. Creating the entire identity system for a company can be difficult, but it was very fulfilling making sure all the pieces fit together and fit the brand's goals of being fun, energetic, carefree, and bright.
