This project was an analysis and redesign of the existing Tom Ford website, as of Fall 2020, in the image of how I would design the site if I were given the chance. The website had several aesthetic and usability issues that needed to be addressed. I first analyzed these issues and conducted a usability test. I then used the information I gathered to lay out a basic wireframe of how a more usable and aesthetically pleasing site may look. I then fleshed that out with features from the original site. I included images, text, and link titles that were originally on the site. I chose to stay with black and white like they originally used, but I included much more white space as opposed to the wall to wall images that they had used. I wanted to make sure that the users knew where to go for what they wanted to look at and do not get confused. 

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